Facebook has made some significant changes [PDF] to the layout of Facebook Pages in recent months. The custom landing tabs are gone and all Facebook Pages are now rendered using the new Timeline view. Page owners can add cover photos and they can also highlight important stories by pinning them to the top.
Facebook Pages, by default, include apps for Events, Photos, Videos and Notes. However, if you would like to include custom information on your Facebook Page – maybe a Google Map of your business – you need to create an app for that. Let me share a few good examples.