Simply Asia: Authentic Thai Made Simple in Food & Drink Digital

Food & Drink Digital

    Simply Asia Thai cuisine and noodle bars represent an "exciting, fresh and healthy alternative to time strapped contemporary diners looking for authentic Thai cuisine for either a sit-down or take-away dining experience," reads the Simply Asia website. "We celebrate consistency and quality in everything we do and hold as our core vision the ability to serve great, nutritious food in a sleek yet simple setting with helpful, friendly service whilst offering great value for money."

Since its inception just eight years ago, Simply Asia has expanded at lightning speed.

Established in October 2003 by its founders Chai Lekcharoensuk and Fred Shaw, the company's alternative fast food concept has developed considerably. Chai Lekcharoensuk opened the first Simply Asia store on Heritage Square in Cape Town and within five years the Simply Asia Group grew to encompass 20 stores across the Western Cape and Johannesburg. Today, Simply Asia has 25 stores nationwide and plans to open nine more by the end of 2011. The company also has imminent plans for expansion further afield.

However, Simply Asia is determined that its rapid expansion will not mean the quality of its food and service is compromised. "Despite our expansion we continue to consistently serve great food at reasonable prices. Our customers from Cape Town to Gauteng can still expect the same authentic Thai experience served by friendly and well trained staff," cites Simply Asia's website.

Read the full article, here.

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